Digital Marketing Specialist

Primary Responsibilities

Digital Campaign Strategy & Execution

• Develop and execute integrated digital marketing campaigns aligned to sales strategies and business objectives.
• Plan, build, and optimize both manual and automated campaigns across channels, including:
  • Organic search (SEO)
  • Paid media (Google Ads, Microsoft Ads, paid social). Agency management.
  • Email marketing
  • Social media
  • Video, display, referral, and partnership channels
• Drive traffic to optimized landing pages and conversion paths to increase lead volume and quality.

Marketing Automation & Salesforce Marketing Cloud

• Design, build, and manage automated customer journeys within Salesforce Marketing Cloud.
• Develop segmentation strategies and dynamic audiences to improve targeting and engagement.
• Continuously optimize journeys based on performance data, lifecycle stages, and customer behavior.
• Ensure alignment of automation strategies across all divisions to support enterprise growth.

Analytics, Insights & Performance Optimization

• Own and manage the Salesforce Intelligence dashboard and other analytics platforms.
• Analyze campaign performance to identify trends, opportunities, and key business insights.
• Translate data into clear, actionable recommendations that improve marketing effectiveness.
• Build and maintain dashboards, reports, and KPI tracking (GA4, Data Studio, etc.).
• Measure and communicate ROI, ensuring campaigns meet or exceed defined performance targets.

Social Media Management (LinkedIn Focus)

• Lead social media strategy and execution across all company channels, with a primary focus on LinkedIn.
• Develop content strategies that drive engagement, brand awareness, and lead generation.
• Monitor performance analytics and continuously optimize content and posting strategies.
• Ensure consistent brand voice and positioning across all platforms.

Content Development & Digital PR – Secondary role

• Develop and refine content to support digital campaigns, including:
  • Ad copy
  • Blog posts
  • Articles and thought leadership
  • Landing page content

• Collaborate with internal teams to enhance content for SEO and digital PR initiatives.
• Support backlink strategies, press opportunities, and external content partnerships.

Website Management & Optimization

• Administer website updates and publish content to support campaigns.
• Execute basic front-end optimizations (HTML/CSS) to improve performance.
• Apply conversion rate optimization (CRO) strategies to improve user experience and lead generation.
• Utilize technology tools to identify and eliminate friction points.

AI, Automation & Continuous Improvement

• Identify opportunities to leverage AI and LLM technologies to enhance marketing effectiveness.
• Continuously improve workflows, campaign execution, and reporting through automation.
• Stay current on emerging technologies and recommend innovative solutions that drive efficiency and scalability.

Cross-Functional Collaboration & Communication

• Partner with sales, marketing, and external agencies to align strategies and execution.
• Present performance insights, campaign results, and recommendations to leadership.
• Manage internal and external resources to ensure the timely and effective delivery of initiatives.

Skills at a Glance

• Advanced SEO and organic search strategy
• Paid media campaign management (Google, Microsoft, LinkedIn, Meta)
• Marketing automation & journey development (Salesforce Marketing Cloud)
• Data analysis & performance optimization
• Conversion Rate Optimization (CRO)
• Social media strategy and analytics (LinkedIn focus)
• Content marketing and digital storytelling
• Digital PR and backlink strategy
• Website CMS management
• Working knowledge of HTML/CSS

Desired Platforms & Tools

• Salesforce CRM, Intelligence & Marketing Cloud
• Google Analytics (GA4)
• Google Ads & Microsoft Ads
• Google Data Studio / Looker Studio
• Tableau
• SEMrush
• LinkedIn Campaign Manager & Business Suite
• Meta Business Suite
• Hootsuite
• Canva

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Business, or related field
• Minimum of 4 years of experience in a B2B digital marketing role
• Proven experience building and optimizing marketing automation journeys in Salesforce Marketing Cloud
• Strong analytical mindset with the ability to translate data into business insights

Core Competencies

• Highly analytical and insight-driven decision-making
• Continuous improvement mindset with a focus on innovation and efficiency
• Strong understanding of AI/LLM applications in marketing
• Excellent communication and presentation skills
• Strong project management and organizational capabilities
• Ability to work cross-functionally and manage multiple priorities
• Adaptability in fast-paced, deadline-driven environments

Authority

• Prepare budget recommendations
• Present to internal teams and leadership
• Manage internal and external resources

The ideal candidate operates with a continuous improvement mindset, applying an AI and LLM-driven lens to identify opportunities for optimization, automation, and efficiency across digital marketing processes.

What We Offer

• Medical, Dental & Vision Insurance
• Generous 401(k) with company contributions
• Flexible Spending Account (FSA)
• Tuition Reimbursement
• Generous Paid Time Off 
• Employee Assistance Program (EAP)
• Life Insurance
• Employee Discount Program
• Bonus Opportunites
• Subsidized lunches at our on-site cafeteria