Announcing Small Business Season
Muskego WI — The Muskego Area Chamber of Commerce invites residents, businesses, and community organizations to support local entrepreneurs throughout Small Business Season, November 1 through December 31, 2026. This year’s theme, “It’s the Thought That Counts,” celebrates the care behind local businesses and the ways a thoughtful action can connect them with new customers and opportunities.
Local businesses help make the holidays special from preparing meals and finding meaningful gifts to providing services that make busy days easier. They also create jobs, contribute to the character of the Muskego Chamber, support workforce development and offer scholarships to our high school students, and support the organizations cared for by our community.
“The Holidays are a wonderful time to show some love to our small, local businesses. A recommendation, a review, or a purchase can introduce someone to a business they might otherwise never discover. Small Business Season provides the opportunity to promote the people behind those businesses and put our support into action,” said Executive Director Krisann Durnford.
Throughout the season, the Muskego chamber will promote local business members in Muskego, Big Bend, Town of Norway, and Wind Lake. One way is by highlighting those business members in the digital 2026 Happy Holidays Events & Shopping Guide. This can be found on the Muskego Chamber’s social media platforms and at www.muskego.org.
Support can take many forms. Share a business’s post, recommend a favorite to a friend, write an honest review based on your experience, or thank a local owner or employee. When making a planned purchase or looking for a service, consider a local option that fits your needs and budget.
The Muskego Area Chamber of Commerce provides service to the businesses of Muskego, Big Bend, Town of Norway, and Wind Lake. Our vision is to create an atmosphere where businesses flourish and communities are enhanced. www.muskego.org
About Small Business Season
Small Business Season started with one simple belief: small businesses deserve more than a moment. They deserve a season of support. What began as a vision in 2008 grew into a movement in 2020, when communities rallied to keep small businesses alive during a global crisis. Chambers of commerce led by proving the power of local support when it mattered most.
Today, Small Business Season continues its mission — equipping chambers with tools to spotlight local businesses, inspire consumers, and unite communities. Each year, more chambers join in, more businesses thrive, and more consumers choose to shop with meaning. From purchases and referrals to reviews and words of encouragement, Small Business Season celebrates the many ways the community can help the people who are thought of as the “backbone of the community” feel that way.
